Google Ads management

Ads that show up when someone searches for what you sell, judged on the calls they bring in, not the clicks.

What I do

It’s easy to spend a lot on Google Ads and get very little back. I’ve been a marketing manager, and I treat your budget the way I’d treat my own.

New Google Ads campaigns set up
Ad wording and ad designs
Fixing campaigns that spend money and don’t bring in work
Tracking calls and form leads
Sending ads to a page that’s built to get the call

I’m based in Troy and can manage ads for businesses anywhere, aimed at exactly the area you serve.

We start with who you want to reach and what a new customer is worth to you. Then we set a budget.

Quoted for your business

Before I spend your money

What’s a new customer worth? That tells us what you can afford to pay for one.
What would they type into Google? Someone searching “emergency furnace repair” is ready to call. Someone searching “how furnaces work” probably isn’t.
Where do you actually work? There’s no reason to pay for clicks from people you can’t serve.
Where does the ad send them? If the page is confusing, a good ad is wasted money.

What I watch

Calls and leads, not clicks. Clicks are easy to get. I want to see which searches turn into customers, and stop paying for the ones that don’t.

Where your ads actually appear. Automatic campaign types like Performance Max can push your ads out to other websites. That hasn’t worked well for me in the past, so I don’t assume it’s right for you just because it’s the default.

Questions people ask

Is this the same as AdWords?

Yes. Google renamed AdWords to Google Ads in 2018. It’s the same idea: you pay to show up when people search.

How much should I spend?

It depends on your business, your area and what a customer is worth to you. The ad budget is paid to Google, and my fee is separate. You’ll know both before anything runs.

Can you promise a number of leads?

No, and be careful of anyone who does. I can promise you’ll see what you’re getting for your money, in plain English, so you can decide whether it’s worth continuing.

Call or text me(248) 632-8261

HELLO my name is

Rob

The person who answers the phone does the work.